Lucky Lab.
The music project, the visual system, and the artist identity. All drawn by the same hand.
Lucky Lab is the music alias of Nathan Conrad. Two studio albums and twelve singles released across electronic, bass, experimental, hip-hop, and ambient soundscapes. Logo, brand system, and every piece of cover artwork designed in-house. The designer and the artist are the same person.
The designer is the artist.
Most musicians hire someone else to design their identity. Most designers who have musical side projects hire someone else to design those projects too. Lucky Lab is neither. It's the music project of a working designer, and the visual system is designed to that standard. The same rigor that goes into a client brand, applied to the designer's own output.
That matters for the portfolio in a specific way. Lucky Lab is proof that the NCDSGNS practice doesn't just execute briefs, it authors. Logo, color system, album artwork, typographic voice, and release cadence all built by a single designer for a single artist. When the designer and the artist are the same person, nothing gets lost in translation. The cover says exactly what the record is.
The mark. A four-leaf clover with a tail.
The Lucky Lab identity runs on a single consistent mark: a stylized four-leaf clover, rendered in organic curved forms, with a flourishing tail that reads as both a stem and a signature. It appears across every release. Sometimes as a solid glowing symbol, sometimes as a ghost behind the cover imagery, sometimes as a vector outline, sometimes as a stamped watermark. The shape is the constant.
The clover is on-brand for the name (Lucky Lab, the luck reference is literal), but it also functions as the kind of mark an electronic music artist actually needs: recognizable at thumbnail scale, distinct at 50 pixels on a streaming tile, and still carrying character when blown up to stage-backdrop size.
One constant symbol across every release.
Four asymmetrical leaves meeting at center, with a curved tail descending and curling to the right. A hand-drawn wordless signature that holds the artist identity from track to track regardless of what the cover around it looks like.
The rest of the system, the palette, the type treatment, the photography direction, is allowed to shift by release. The clover is what makes every release read as the same artist.
Who Lucky Lab is, in the artist's own words.
The SoundCloud profile carries a single self-described line. Lucky Lab's own framing of the project. Deliberately multi-disciplinary, deliberately genre-open.
"Lucky Lab is an artist, designer, and musician with focuses towards electronic, bass, experimental, hip-hop, and ambient soundscapes."
The catalog. Album covers designed by the artist.
Every Lucky Lab release ships with its own cover artwork, designed by Nathan. The visual system is built to hold a wide genre range. An artist who moves between electronic, bass, experimental, hip-hop, and ambient needs a brand that won't flinch when the sonics shift. The clover is the constant. The cover aesthetic is allowed to move with the track.
Live catalog. Tracks direct from SoundCloud.
The Lucky Lab catalog plays in full from the SoundCloud embed below. Every release, with the cover artwork you just saw, rendered in the artist's own player. The embed stays current as new tracks drop.
The mark, carried across the system.
Look closely at the catalog grid above. The clover appears in every cover. Sometimes as a solid glowing shape (Frostbite). Sometimes rendered in chrome-refraction like a bubble (Want You Back). Sometimes stamped in vector outline on blueprint paper (Not To Me). Sometimes glowing faintly in the distance (Init Reset). Sometimes appearing in glitch-silhouette (Who Are You). The shape stays; the treatment is the composition.
One mark. Six treatments. One artist.
Consistency where it counts, in the mark. Freedom everywhere else.
Why both. The designer-musician loop.
The Lucky Lab project isn't a hobby on the side of the design practice. It's the proof of method. The same skills that design a record sleeve are the skills that produce the record. The same instincts that choose a color palette for a brand are the instincts that choose a sound palette for a track. Both are questions about what the piece is supposed to feel like, answered through different instruments.
Visual systems
Identity, color, type, composition, motion. Brand-system work executed for clients across banking, music, and concept projects. Nine years in practice, three Creative Director-level roles, one custom typeface drawn in-house.
Sonic systems
Electronic, bass, experimental, hip-hop, and ambient tracks released under the Lucky Lab alias. Music as another medium with the same structural questions: composition, texture, emotional register, and the discipline of editing down to what the piece needs.
When the designer and the artist are the same person, the cover doesn't lie. It can't. You already know what the track wants to feel like, because you made both.