Case study · Client · 2023

An identity for the band, the record, and the releases that follow.

Logo design, EP artwork, single cover, and video production for Before the Winter, a contemporary Christian rock band based in Kansas. A multi-deliverable creative engagement rather than a single album sleeve.

Client
Before the Winter
Year
2023
Role
Sole Designer
Scope
Logo · EP · Single · Video
Chapter 01

A band identity before anything gets printed.

Before the Winter is a contemporary Christian rock band based out of Kansas. The engagement started where band-identity work should start. Not with an album cover, but with a mark the band could carry from release to release, into merch, social avatars, stage backdrops, and future work that hadn't been written yet. Once the mark existed, the covers, credits, and video work followed from it.

The scope grew across the year to include the Skyline EP artwork, the Expose Me single, the back-cover tracklist layout, and video production for the EP's release. A single-project relationship became a recurring one because the foundation, the logo, was built to hold more than one release.

Chapter 02

The mark. A tree inside a circle.

The band needed a logo that could communicate the meaning their music is reaching for without resorting to the iconography that Christian rock usually defaults to. The brief: something that reads as rooted, patient, and built for the long form, without genre cliché.

Before the Winter tree-of-life mark.
Identity mark

A tree with exposed roots, circled by a shape with no end.

A tree inside a circle, with "Before the Winter" arched in script above it. The type wraps the mark without decorating it. The circle already holds the composition.

Equally workable at album-cover size, tee-chest size, and social-avatar size. Black on white for print and merch, white on black for stage and digital.

Nathan Conrad · Design rationale

Contemporary Christian rock band "Before the Winter" needed a logo to represent them as a group and communicate meaningful imagery that is embodied in the themes of their music.

Using a circle, a shape with no beginning or end, it symbolizes unity and wholeness. It suggests that something is complete, continuous, and eternal.

By incorporating a tree within a circle, I created a sense of balance and harmony. The circle represents cycles and continuity, while the tree represents growth and vitality. This combination suggests a band that values both stability and growth, working together to create music in a harmonious way.

Chapter 03

Process. Landscape, then mark.

Each cover started as a landscape composition. A complete image capable of holding the emotional weight of the record on its own. The tree-of-life mark was added as the final layer, once the landscape read correctly. Below are the raw covers alongside the finished versions. The design decision is visible in the contrast.

Skyline EP cover, earlier iteration without the tree-of-life mark.
01 · LandscapeSkyline · Pre-mark
Skyline EP cover, final with the tree-of-life mark added.
02 · MarkedSkyline · Final
Expose Me single cover, earlier iteration without the tree-of-life mark.
01 · LandscapeExpose Me · Pre-mark
Expose Me single cover, final.
02 · MarkedExpose Me · Final
On adding the mark last The identity mark sits above the composition because the composition is allowed to be complete before it gets there. If the landscape doesn't work without the mark, adding the mark won't save it. If the landscape works, the mark crowns it rather than rescuing it.
Chapter 04

Skyline. The EP, the landscape, the first full record.

Skyline is the band's EP. Four tracks, recorded with Dustin Ridder at Bullet Ride Productions. The artwork was built around a landscape the band would actually recognize: Kansas terrain at dusk, when the sky still holds the teal of day along the top while the sunset pulls the horizon into warm rose. It's a real skyline, not a stock one.

The cover reads as one unified composition. The tree-of-life mark centered above the horizon, the word "Skyline" set below in a soft blurred sans that echoes the gradient of the sky itself. Nothing competes for attention; the landscape does most of the work.

Skyline EP front cover.

Skyline EP

© 2023 · 4 tracks · Bullet Ride Productions

Four tracks, set across a single visual landscape. The front cover carries the identity mark and the record's name; the back cover carries the tracks, the credits, and the horizon extended.

Released with full design and video production handled in-house at NCDSGNS.

01
Expose Me
Opening
02
Granite Heart
Track
03
Skyline
Title
04
Step Within The Sun
Closing
Chapter 05

Applications. Front, back, face, sheet.

The Skyline system was built across the full set of surfaces a physical release actually ships on: front cover for digital and streaming, back cover with tracks and credits, CD face for the physical edition, and a tracklist-plus-rationale info sheet that the band could use for press and promotional context.

Skyline front cover.
Front cover · Digital + streaming
Skyline back cover with tracklist.
Back cover · Tracks + credits
Skyline CD face.
CD face · Physical edition
Back cover variant.
Back cover variant · Press version
Before the Winter logo rationale info sheet.
Identity rationale sheet · Press + promotional context
Chapter 06

Expose Me. A single that lives in its own sky.

Expose Me is the EP's opener and also the release that got its own dedicated single artwork. A second cover living in a different aesthetic universe from the EP it appears on. Where Skyline is earth and horizon, Expose Me is atmosphere and deep space: a figure in water under a pink-into-cyan cosmic sky with a ringed body of light overhead.

Holding both covers inside one band identity is part of the work. The tree-of-life mark is the constant; the landscapes underneath it are allowed to shift register. The system was built to flex this way on purpose.

Expose Me single cover.

Expose Me Single

© 2023 · Single artwork

Same identity mark, entirely different visual temperature. Where Skyline reads as grounded and warm, Expose Me reads as suspended and cool. It holds the emotional register of the song rather than inheriting the EP's landscape.

The tree-of-life stays at the top of the composition in both covers. Everything else is allowed to move.

Chapter 07

Palette. Two registers, one family.

The color system across the two releases was not built to match. It was built to read as the same family while holding two distinct emotional registers. Skyline grounded in terrain, Expose Me suspended in atmosphere. Below are the five values carried through the work.

Skyline teal
#2A4F50
Horizon rose
#E88E7A
Terrain
#8B4048
Expose violet
#C87AA8
Ink black
#0D0A0B
Chapter 08

Credits. Who made this possible.

The band · Before the Winter
Vocals / guitar / drums / bassJohn Mathews · Adam White · Ryan Richmeier · Tyler Newell
Production
Recorded, mixed & masteredDustin Ridder · Bullet Ride Productions
Artwork · design · video productionNathan Conrad · NCDSGNS

Designing for a band you've listened to is different from designing for a client whose product you've never used. You already know what the record is supposed to feel like by the time you open the file. The job is to not get in the way of it.

Nathan Conrad · Designer's note
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